Required Settings

Site Domain Setting
(eg. example.com, example.co.uk)

Identify the primary domain of the site you want to track, without the www prefix. To track this domain and each subdomain separately, use the Visitor Tracking settings in Tag Builder.

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Time Zone Setting

Select the time zone for your WebTrends data source, typically the same time zone as your web server. WebTrends uses the time zone to translate data time stamps to local time.

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DCSID Setting

The unique ID associated with your WebTrends data source. Valid dcsids use the format dcsxxxxxxxxxxxxxxxxxxxxxx_xxxx

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Data collection server

Data Collection “Tag” Setting

The Internet address of the WebTrends server that collects your web data.

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Additional Options

Event Tracking

Track the following

Event Tracking Setting
  • Track these domains as on-site
  • Please supply a comma-separated list of file extensions.

Select each type of on-page click activity you want to track. Event tracking allows for complex reporting of how your web site customers interact with your site content.

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SmartView™

Other Setting

If you use Advanced SmartView, enable this setting to track transitions between SmartView-tagged pages only. More Help

Ad Impressions

Other Setting
  • Please supply a parameter name.

Create an ad view event whenever an inline ad is displayed on your web site. Enabling this setting allows you to track passive ad viewing on your site. More Help

Visitor Tracking

Cookie Based Tracking

Visitor Tracking Setting
  • Please supply a cookie name.
    Please supply a cookie name with no spaces, commas, or semicolons.

By default, WebTrends tracks visitors using a first-party cookie, and uses the same cookie to track traffic across the primary domain and each subdomain. You can customize the way WebTrends handles cookie tracking for WebTrends Analytics using these settings.

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Marketing Warehouse Session Tracking

Visitor Tracking Setting
    • Please supply a query parameter.
      Please supply a parameter name with no spaces, ampersands (&), or equals signs (=).
    • Please supply a cookie name.
      Please supply a cookie name with no spaces, commas, or semicolons.

By default, WebTrends Marketing Warehouse uses the same WebTrends parameter as Analytics (wt.vt_sid) to track visitor sessions. Depending on your site requirements, you can choose an alternate method of session tracking. The setting you define here should match the setting defined in WebTrends Administration.

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Data Mapping

Data Mapping Builder

Data Mapping Setting
  • Please supply one or more META tag names.
  • Required Field.
    • Please supply a WebTrends query parameter name.
      • Please supply the name of the crumb you want to extract.
        • Please supply the crumb separator used in your cookie.

Use these settings to specify how WebTrends collects non-WebTrends page data.

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Domain Filtering

Filter Domains Settings

Domain Filtering Setting
    • Required Field.
    • Please supply a valid dcsid.
      Please supply a valid dcsid.

If you want to track a subset of your data using a different dcsid, you can use Domain Filtering to map a domain or subdomain to a different data source by specifying an alternate dcsid. For example, when testing your data on a staging site before making it live, filter the staging domain to another dcsid. Valid dcsids use the format dcsxxxxxxxxxxxxxxxxxxxxxx_xxxx

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Tag Integration

Tag Integration

Tag Integration Setting
  • Please supply your Ad Director customer ID.
    Please supply a positive integer.
  • Please supply your Quantcast ID.
    Please supply a valid Quantcast ID.

To reduce the number of tags you need to deploy on your web site, you can create an integrated tag that sends data both to the WebTrends data collection server and to another application. Your account manager can provide a WebTrends Ad Director or Quantcast ID.

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Summary and Confirmation

Your tag is ready for download. Please review the configuration.

Edit

Required Settings

Required SettingsSite Domain:
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Primary Time Zone:
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DCSID:
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Data Collection Server:
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Event Tracking

Off-site links to these additional Domains:
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Download links for these file types:
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Include Right Clicks:
No
Anchor links:
Track
Form Buttons:
Track
Mailto: links:
Track
JavaScript links:
Track
Image maps:
Track
SmartView:™
Enabled
Track Ad Impressions:
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Visitor Tracking

Visitor Tracking:
Track visitors to the primary and each sub-domain separately.
Use a non-WebTrends cookie:
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Session-only (OMB-compliant) tracking:
Enabled
Marketing Warehouse Session Tracking:
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Data Mapping

Capture these custom META tags:
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Custom query parameters:
Assign to WebTrends parameters
Set query parameter using this cookie:
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Query parameter:
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Use cookie crumb:
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Crumb separator:
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Domain Filtering

Divert Data:
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Tag Integration

Enable Ad Director for this customer ID:
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Enable Quantcast for this customer ID:
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File Name: (webtrends_XXXXXX.zip)

Required Field.
Required Field.

Your tag has been downloaded

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