An Ad View occurs when a visitor views a page containing an ad.
An ad is a link or graphic that contains an Ad Click parameter in the query portion of it's URL.
Enabling this setting causes the tag to scan all links on a page, looking for the Ad Click parameter specified in the accompanying text box.
The text box must contain a query parameter used to denote Ad Click links.
If a matching link is found (case insensitive), its Ad Click parameter value is extracted and assigned to the Ad View parameter (
If more than one Ad Click link is found, each value is appended to the Ad View parameter (delimited by semi-colon).
This work is performed by a function named